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Targeting customers who search for your services
Search engine optimization is the process of optimizing web pages and their content to be easily discoeverable by users searching for terms relevant to your website. The term SEO also describes the process of making web pages easier for search engine indexing software, known as "crawlers," to find, scan, and index.
While the concept of SEO is relatively straightforward, many newcomers to SEO still have questions about the specifics, such as: How do you, for your site or your company’s site, “optimize” for search engines? How do you know how much time to spend on SEO? How can you differentiate “good” SEO advice from “bad” or harmful SEO advice?
Perhaps the most important aspect of search engine optimization is how you can actually leverage SEO to help drive more relevant traffic, leads, and sales for your business.
Billions of searches are conducted online every single day. This means an immense amount of specific, high-intent traffic. Many people search for specific products and services with the intent to pay for these things. These searches are known to have commercial intent, meaning they are clearly indicating with their search that they want to buy something you offer.People are searching for any manner of things directly related to your business. Beyond that, your prospects are also searching for all kinds of things that are only loosely related to your business. These represent even more opportunities to connect with those folks and help answer their questions, solve their problems, and become a trusted resource for them.
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