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E-commerce Marketing Campaigns

Promoting the products across multiple channels

TARGETING THE CORRECT AUDIENCE THROUGH DIGITAL MARKETING

Developing an e-commerce portal is just the first half of the equation while marketing your website in the correct direction is what constitutes the second and the most crucial part of an e-commerce business. Digital marketing channels can be broken down into 5 primary categories which can be utilized to target the right audience group and bring in more conversions in terms of sales.

Search Engine Marketing (SEM): Pay per click (PPC) campaigns on search engines

Search Engine Optimization (SEO): Organic reach by on-site and off-site optimization

Social Media Marketing (SMM): Customer engagement through social networks

Email & SMS Marketing: Newsletter subscriptions and bulk SMS gateways

Content Marketing: Blogs and articles for inbound traffic generation

 

SEARCH ENGINE MARKETING CAMPAIGNS

zb-sem-page

Typical SEM ad campaign on Google search results page

  • SEM ads are served with two types primary modes of payment modes - Pay Per Click (PPC) & Cost Per Mile (CPM)
  • Specific customer groups can be targeted based on their demographics like location, age, interests, device, etc.
  • Remarketing ads can be used to follow the user actively
  • Text, image and video ads can be shown across multiple channels like search networks, partner websites, mobile apps

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You can also give us a call on (+91) 865-223-3399 or write us a mail at info@zetabyte.in

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