Promoting the products across multiple channels
Developing an e-commerce portal is just the first half of the equation while marketing your website in the correct direction is what constitutes the second and the most crucial part of an e-commerce business. Digital marketing channels can be broken down into 5 primary categories which can be utilized to target the right audience group and bring in more conversions in terms of sales.
Search Engine Marketing (SEM): Pay per click (PPC) campaigns on search engines
Search Engine Optimization (SEO): Organic reach by on-site and off-site optimization
Social Media Marketing (SMM): Customer engagement through social networks
Email & SMS Marketing: Newsletter subscriptions and bulk SMS gateways
Content Marketing: Blogs and articles for inbound traffic generation
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