- Managed Services
Delivering personalized promotional messages
Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.
Email marketing can be done to either sold lists or a current customer database. Broadly, the term is usually used to refer to sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and adding advertisements to email messages sent by other companies to their customers.
SMS marketing is marketing on or with a mobile device, such as a smart phone by sending promotional messages. You can segment your customers by their preferences also; this means you can send relevant text messages to them. Research has shown that relevant marketing SMS’ are more likely to be successful. Sendmode allows you to upload your customers into as many different groups as you need. This means you can send personalised, relevant text messages to your customers to build their trust and loyalty.
SMS marketing is also required to give an opt out option in every SMS sent. This can be done in a number of ways such as using a keyword or directing your customers to an opt out link.
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